How we came about

Aubrey Da Gama Lures started in March 1998 while on a fishing trip to Bazaruto in Mozambique. David Lilford and I (Charlie Lilford) made a couple of wooden plugs (total of 20) which we took for kingfish (giant trevally). They were all sliding plugs being the plug could run up the leader line so you hook the plug then moves up the line leaving the hook firmly attached.

The first morning Cave and I got up at 04h00 am and started a long drive down to the south point of the island +/- 45 km. We arrived at 05h30 am and on Dave’s second cast he hooked a big GT after a ferocious fight, the fish was tagged & released +/-30 kg. We tagged a further 6 GT’s in the morning ranging between 20 & 35 kg and on arrival back to the lodge we were speaking to Louis Erasmus manager of the lodge telling him how well these plugs worked (surface lures). We showed him the video footage before he believed us. In the week we were there we tagged 28 GT’s. On leaving the lodge Louis asked what are you going to call these lures. He then said: “ Aubrey Da Gama” because I always said: “ Aubrey da Gama” to the staff instead of “obrigado” (the Portuguese word for thank you). We said that sounds good and so the name Aubrey Da Gama was born.

When I returned from Mozambique I started manufacturing Aubrey Da Gama Lures, I brought out a range of wooden plugs ½ oz to 6 oz, up to 3 ½ oz they would make floating very easy to retrieve and developed a colour range, red head, pearly white, chartreuse, fire tiger, blue Mack riel, pink Mack riel and mullet.

I have now brought out a range of Teflon plugs ranging from ½ oz to 5 oz; these are working very well from rocky outcrops as they can be banged on the rocks where wood take its toll.

In 2006 we brought out the Aubrey Puppie & Alsatian both floating surface lures. These have worked exceptionally well in the Southern & Eastern Cape estuaries on Garrick, Elft & Skip Jack.

In 2012 after numerous people kept on asking for bucktail jigs we launched the “Corib” bucktail jig. The name coming from our Labrador at home who was the first to eat one of our bucktail jigs.